“Parade standard” is a military term — turned out immaculately, ready for inspection, nothing out of place. We named the business after it because it’s exactly what we hold every property to.
Parade Standard is a premium property-services company for holiday lets across St Ives and West Cornwall. Changeover cleaning is our flagship, but we look after the whole property — linen, restocking, key-holding, checks, spring cleans and maintenance.
One dependable point of contact, one standard applied every time, and none of the hassle of juggling separate cleaners, launderers and handymen. Just a property that’s always ready.
A full, top-to-bottom clean and inspection between every guest — every detail checked and photographed before they arrive.
We supply fresh, professionally-laundered linen through our trusted partners. Prefer to keep your own? We offer a pick-up and drop-off service too, distance permitting.
Consumables replenished and a warm welcome set up, so guests arrive to everything in place.
We hold keys and check on your property between lets, so nothing is ever left to chance.
The big periodic deep clean — the nitty-gritty jobs a changeover doesn’t cover.
Gutters, exterior windows, garden and patio — kept neat, inside and out.
If something's broken, we flag it to you first — then, only if you'd like, we arrange a trusted local trade to put it right.
"Guests should know the moment they walk in that everything is exactly as it should be."
Every job follows the same disciplined, repeatable process — the same checks, the same finish, the same result. Consistency isn't a promise. It's the method.
Our process →Message us or give us a call. Tell us about your property, how many changeovers you have, and what you need looking after.
We come and see the property, learn exactly how you like things done, and send a clear, tailored quote — no pressure, no obligation.
Once you’re happy, we’re on it. One point of contact, every changeover handled, and a property that’s always guest-ready — without you lifting a finger.
Every property goes through the same four stages — no rushing, no skipping, no exceptions. It’s what turns a clean into a Parade Standard changeover.
We arrive, strip the property right back and clear every trace of the last guest — linen, rubbish, belongings, the lot. A blank canvas before a single surface is touched.
Every room, in the same order, to the same exacting standard — kitchen, bathrooms, bedrooms, living spaces. No corner cut, whether it’s your first booking or your fiftieth.
This is where we earn our name. Beds dressed to a hotel finish, mirrors streak-free, cushions styled, consumables replenished — the touches guests notice and remember.
A final walk-through against our checklist, then every finished room photographed and sent to you — proof, on your phone, that your property is faultless before the next guest arrives.
Your property is more than four walls and a booking — it's your investment, your reputation, and the experience your guests remember.
A poor changeover means a poor review, and a poor review costs bookings. We make sure that never happens — quietly and reliably, so you can switch off and trust that it’s handled.
Put your property in safe hands →
West Cornwall
Morgan & CharlotteParade Standard is the two of us — Morgan and Charlotte. We spent two years working across Cornwall, fell for this stretch of coast, and decided to build something of our own here.
Morgan brings the discipline: former British Army, and an ex-Physical Training Instructor — years where “good enough” never was. Charlotte brings the business sense and the eye for finish, having run her own hairdressing business — she knows better than anyone that the details, the presentation, and how you make people feel are everything.
Between us, that’s the whole promise: military standards and a genuine feel for how a property should look and welcome its guests. We treat every property as if the next arrival were our own — because to us, that’s exactly how it should be.
We’re based in St Ives and cover St Ives and Carbis Bay as our core area. We’re happy to travel a little further for the right property — if you’re nearby, just ask.
A complete reset between guests: every room cleaned to inspection standard, beds remade, bathrooms deep-cleaned, surfaces checked and restocked, and the whole property photographed on completion so you have proof it’s guest-ready.
We supply linen through our trusted partners, so it’s always fresh and professionally laundered. If you’d prefer to keep your own, we offer a pick-up and drop-off service too — as long as you’re not too far away.
Tell us about your property using the form below, or give us a call. Every property is different, so we quote per property and get back to you quickly.
Yes. We carry full public liability insurance and are DBS-checked, so you can hand over your keys with complete confidence.
Keys are held securely and handled only by our vetted team. We can work with key safes, meet-and-greets or handovers — whatever suits you.
Covering St Ives, Carbis Bay and nearby areas across West Cornwall. Tell us about your let and we’ll send a quote — or give us a call.